Search engine marketing generally refers to gaining website traffic through paid and unpaid efforts. We will be specifically focusing on the paid aspect, commonly referred to as Paid traffic ads, Adwords and PPC advertising. If you are already running ads you probably know it can get expensive, it is a bit frustrating, and at times confusing. Optimizing these ads and being as effective as possible is a complete science. You have to understand keyword research, negative keywords, analytics, design, customer journey and many more metrics/variables. This is not to say you cannot DIY, plenty of business owners effectively manage their campaigns. However, if you want to get started in paid ads or want to take you campaigns to the next level, we are here for you. Make sense of SEM. We are also conduct consultation incase you are just looking for information and direction before embarking on your future campaigns.
Supplementing organic traffic with paid ads can make for a powerful online strategy.